Short-form video refers to video content that is typically 30 seconds or less in length and often designed to be consumed quickly and easily on social media platforms such as TikTok, Instagram, and YouTube. Short-form videos can be entertaining, informative, educational, or promotional, and they are often used by businesses and individuals to engage with their audience and increase their visibility online.
One of the key benefits of short-form video is its ability to capture the attention of viewers quickly and effectively. With the rise of social media and the increased prevalence of mobile devices, consumers have shorter attention spans than ever before, and short-form video allows content creators to capture their attention in a way that longer-form content cannot.
Another advantage of short-form video is its accessibility. With the widespread availability of smartphones and the ease of creating and sharing video content on social media platforms, anyone can create and share short-form videos with a global audience.
According to Wyzowl's video marketing statistics report for 2022:
96% of people have watched an explainer video to learn more about a product or service.
88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
78% of people say they’ve been convinced to buy or download a piece of software or app by watching a video.
90% of consumers use their mobile devices to watch video content.
Research also tells us that users in the US spend an average of 45.8 minutes per day on TikTok, and that in 2022 Instagram Reels beat all other short-form video apps when it comes to engagement, having a global average of 53 minutes of viewing time per session.
Another interesting finding is that 90% of vertical videos (Instagram Reel, Instagram Story, IGTV, TikTok videos, YouTube Shorts) have a higher watch completion rate compared to horizontal ones.
Overall, short-form video is a powerful tool for businesses and individuals looking to increase their online presence and engage with their audience in a meaningful way.